Fractional CMO
Contact Me

Coaching and Consulting for Founders and Fractional CMOs

My programs help founders and marketers create measurable impact without large budgets.

Contact us
Get Started

30 Days to Clarity

The Strategy Sprint

A 30-day deep dive into your brand and go-to-market plan. Includes audit, 12-week roadmap, KPI dashboard, and messaging framework. 

Investment: $9K to $15K

Ongoing Partnership

Advisory Retainer

Ongoing senior guidance without overhead. Two monthly calls, KPI accountability, and messaging reviews.

Investment: $4K to $8K per month

Leadership and Oversight

Fractional CMO+

Weekly leadership and team oversight for scaling startups. Includes planning, vendor management, and quarterly reporting. 

Investment: $12K to $18K per month

Peer Growth Experience

Group Coaching Cohort

Eight-week peer-based program for fractional CMOs and senior marketers. Includes live sessions, templates, and accountability. 

Investment: $2.5K to $4K

The Process: How I Coach

This is the framework I use to help founders and fractional CMOs unlock meaningful growth without bloated budgets, buzzword campaigns, or guesswork.

It is how we go from marketing chaos to measurable results.

DEFINE: Position, Focus, and Prioritize

Goal: Establish clarity: who you serve, why you win, and what success looks like.

Most early-stage teams move too fast without clear direction. DEFINE slows the noise long enough to set a foundation that actually converts.

What We Do:

  • Identify the right audience that drives profit, not vanity.

  • Analyze the competitive landscape and where your brand can truly stand out.

  • Craft your value narrative so every message, pitch, and campaign speaks to ROI.

  • Set measurable goals and KPIs tied to pipeline, not impressions.

Deliverables:

  • Positioning Statement and Story Framework

  • Ideal Customer and Buying Trigger Map

  • 12-Week Priority Roadmap with KPI Targets

Mindset Shift: Stop guessing what to say and start owning your market position.

VALIDATE: Test, Learn, and Prove What Works

Goal: Build confidence through data, not theory.

Once you have defined the foundation, it is time to VALIDATE your strategy with lean, focused tests that prove traction before scaling spend.

What We Do:

  • Map your funnel using the AARRR model (Acquisition, Activation, Retention, Revenue, Referral).

  • Design experiments that can be executed fast and measured clearly.

  • Prioritize the right tests using the ICE method (Impact, Confidence, Ease).

  • Launch micro-campaigns to validate which storylines, offers, and channels create real engagement.

Deliverables:

  • Lean Go-to-Market Plan 

  • Experiment Tracker and KPI Dashboard

  • Channel and Message Validation Report

Mindset Shift: You do not need more ideas. You need proof.

SCALE: Systemize and Multiply What Works

Goal: Take what is working and make it repeatable.

SCALE is not about doing more. It is about doing the right things more efficiently. This stage builds systems, habits, and reporting structures that let you grow without chaos.

What We Do:

  • Document and automate winning playbooks.

  • Implement repeatable cadences for campaigns, reporting, and accountability.

  • Build internal capabilities or identify the right partners for sustainable growth.

  • Align marketing and sales around one unified funnel and language.

Deliverables:

  • Channel Playbooks and Automation Map

  • Quarterly Growth Plan and Scorecard

  • Team and Vendor Optimization Blueprint

Mindset Shift: Stop chasing tactics and start scaling the systems that already work.

Ready to Get Started?

I do not bill by the hour, I bill for impact. Let’s discuss what working together could look like.

Work With Me