The book · Launching September 22, 2026
Nobody Knows What You Do
Your company has a clarity problem, and it is not the product. This book names it, measures it, and gives you the frameworks to clear it.
The premise
The problem has a name now.
Every founder has lived this moment. Inside the building, everyone knows exactly what the company does and why it wins. Outside the building, that clarity dies somewhere between the pitch deck and the prospect. The product did not change. The market did not disappear. The story stopped transmitting.
Nobody Knows What You Do names that moment and traces its cost: narrative debtNarrative debtFounder-led storypaid40-person sales teamowedSeries B narrativeowedBalancecompounding, the compounding tax a company pays when its messaging outgrows its original clarity. Most growth-stage companies have it. Almost none have named it, and naming it is half the work.
The book distills 25 years of pattern recognition inside startups, Google, and AT&T into the frameworks I use with founders today: how to diagnose where the story is leaking, how to rebuild positioning that survives a forty-person sales team, and how to treat marketing as infrastructure rather than decoration.
Who it is for
Written for the inflection point.
Traction is real, growth is grinding.
You built something customers respond to, and every quarter the story gets harder to tell. The book explains why that happens on schedule.
The narrative is the constraint.
When a portfolio company's fundraise or exit depends on a story that no longer scales, this is the diagnostic to hand the CEO.
Alignment is the hard part.
Creative execution is the easy part. The frameworks here are for making product, sales, and marketing point the same direction.
Get it
September 22, 2026. Be first in line.
The book has its own home. The opening chapter, the launch list, and everything else about Nobody Knows What You Do lives there. One list, one launch date, nothing else. No sequence, no funnel, no course.
The companion
The earlier book, and the other half of the argument.
The Power of Relationships is about how careers and brands compound through authentic connection and earned trust. It sits alongside Nobody Knows What You Do the way relationships sit alongside narrative: one is how you are known, the other is what you are known for. Strong brands and strong relationships are built the same way. Intentionally, sustained through consistency, and tested in the moments when it would be easier to compromise them.